Every page optimised for what people actually search
Title tags, meta descriptions, H1-H3 hierarchy, internal linking, and content structure - done across every page, scaled via templates so new pages inherit it automatically.
Most sites lose rankings not because of backlinks but because on-page signals are mediocre: generic titles, weak H1s, and content that doesn't match search intent. On-page fixes are the fastest lever - they're entirely under your control and the results show up in weeks, not months.
+25%
Median CTR improvement after title/meta rewrite
100%
Pages with unique, targeted titles after audit
48h
Typical implementation turnaround for 50-page sites
No guessing
Every change tied to a GSC data point or SERP analysis
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Title & meta template system
Pattern-based title and description templates by page type - homepage, service, blog, product - so every page gets unique, keyword-targeted meta without manual effort.
H1-H6 structure audit & fix
One focused H1 per page that matches search intent, logical H2/H3 hierarchy for featured-snippet eligibility, and keyword placement that reads naturally - not stuffed.
Keyword targeting by page type
Intent-matched keyword mapping: transactional on service pages, informational on blog posts. Clear primary and secondary targets per URL, not a keyword list that nobody uses.
Internal linking architecture
Hub-and-spoke link structure from high-authority pages to targets you want to rank. Contextual anchor text updated in the CMS or template layer.
Content refresh recommendations
SERP analysis for priority pages: what currently ranks, what the intent really is, and what your content needs to add, cut, or rewrite to compete.
GSC CTR analysis
Pages with impressions but low CTR get title/description rewrites first - the fastest organic traffic you can earn without new content or links.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
+25%
Median CTR improvement after title/meta rewrite
100%
Pages with unique, targeted titles after audit
48h
Typical implementation turnaround for 50-page sites
No guessing
Every change tied to a GSC data point or SERP analysis
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Research
- Ahrefs
- Search Console
- Screaming Frog
- SurferSEO
Implementation
- Next.js metadata API
- CMS templates
- JSON-LD
- Sitemap
Content
- ContentHarmony
- Clearscope
- Hemingway
- Grammarly
Reporting
- GA4
- Search Console
- Looker Studio
- Ahrefs Rank Tracker
How we'll work together
Predictable, written-down, no surprises.
- 01
Crawl & CTR audit
Full crawl for missing/duplicate meta, GSC export for impressions-vs-CTR outliers. Prioritised list of highest-impact pages to fix first.
- 02
Template & map
Title/description templates per page type, keyword map per URL, internal link plan. Everything written before a single character is changed.
- 03
Implement
Templates applied across the site in code or CMS. All changes tracked in a changelog so you know exactly what was touched.
- 04
Monitor & refine
Monthly CTR and ranking check. Titles that don't move get tested; internal links that don't pass equity get reviewed.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Audit + Plan
Up to 50 pages
$450starting
- Full on-page audit
- Keyword map per URL
- Title/meta rewrites delivered
Audit + Implement
Sites up to 150 pages
$1,800starting
- Audit + full implementation in code or CMS
- Internal link plan wired
- GSC monitoring setup
Retainer
Ongoing content-driven growth
$900/mostarting
- New-page on-page optimisation
- Monthly CTR + ranking review
- Content briefs included
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
How is on-page SEO different from technical SEO?+
Technical SEO is about how search engines crawl and index your site - speed, schema, rendering. On-page SEO is about what's on each page: titles, headings, content relevance, and internal links. Both matter; they fix different things.
How quickly do on-page changes affect rankings?+
Faster than most people expect. Googlebot recrawls pages with new content within days to 2 weeks. CTR changes from better titles can show in Search Console within a week of recrawl.
Do you write the content or just advise?+
Both options are available. I audit and recommend what to change, and I can write the revised content or work with your team. The plan is delivered in a doc you can act on regardless of who implements it.
What if my site is on WordPress / Webflow / Shopify?+
All of them. I implement in whatever CMS or framework you use - from Next.js metadata API to Yoast to Webflow's built-in fields. The templates are adapted for your platform.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with on-page seo.
SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work - by someone who reads the Next.js source, not just the SEO tool report.
Content SEO
Keyword research, intent mapping, and genuinely useful long-form content - written by someone who understands your product and the search engines (classic and AI) reading it.
SEO Audit
Technical, on-page, content, and backlink - one report, severity-ranked, with effort and impact estimates on every recommendation. Delivered in 5 business days.