Content that ranks, converts, and gets quoted
Keyword research, intent mapping, and genuinely useful long-form content — written by someone who understands your product and the search engines (classic and AI) reading it.
Most SEO content is thin, generic, and increasingly AI-spam — exactly what Google's helpful-content system and the AI answer engines now demote. I write fewer, deeper articles that actually answer the question, earn links, and get extracted into AI answers. Quality over a content treadmill.
+120%
Median organic traffic uplift in 6 months on content programs
1500–2500
Words of genuinely useful depth per article
2–4
Cluster-linked articles shipped per month
0
Raw AI-spam articles published under your domain
Trusted by founders & teams in
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Keyword & intent research
Volume, difficulty, and — more importantly — search intent. I map each target to the right page type (informational, commercial, transactional) so you don't write a blog post for a buying query.
Topic clusters & content map
A hub-and-spoke plan: pillar pages plus supporting articles, internally linked, that build topical authority instead of a pile of disconnected posts.
Long-form articles written by me
1500–2500 words, structured for both readers and answer engines, with real expertise — not reworded competitor posts or raw GPT output that tanks your domain.
On-page & AEO formatting
Title, meta, headings, FAQ blocks, schema, and extractable answer summaries baked into every piece so it's eligible for featured snippets and AI citations.
Internal linking on publish
Every new article is wired into the existing cluster with contextual links, and your highest-authority pages get linked from new content — link equity that compounds.
Performance review & refresh
Quarterly content audit: which pieces are decaying, which to refresh, which to consolidate. Old content is an asset to maintain, not abandon.
The tools I actually use in production
Modern, battle-tested, and chosen for fit — not hype.
Research
- Ahrefs
- Search Console
- ContentHarmony
- AlsoAsked
Writing
- Original drafts
- SurferSEO
- Frase
- Originality.ai
Publishing
- WordPress
- Sanity
- Contentful
- Markdown/MDX
Reporting
- Looker Studio
- GA4
- Search Console
- Ahrefs Rank
How we'll work together
Predictable, written-down, no surprises.
- 01
Strategy & clusters
Audit current content, find the gaps, and build a prioritised topic-cluster roadmap tied to your funnel.
- 02
Briefs & drafts
Search-intent brief per article, then a real draft written or heavily edited by me — never auto-published GPT output.
- 03
Optimise & ship
On-page SEO, schema, internal links, and AEO formatting applied before publish, in whatever CMS you use.
- 04
Measure & refresh
Track rankings and conversions, then refresh or consolidate on a quarterly cadence.
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Content Audit
Fixing an existing blog
$650starting
- Content + cluster audit
- Decay & consolidation list
- Topic roadmap
Content Engine
Consistent organic growth
$1,600/mostarting
- 2–4 articles per month
- Briefs, writing, on-page + schema
- Internal linking on publish
- Monthly performance report
Pillar Project
Launching a new topic cluster
$2,800starting
- 1 pillar + 5–8 supporting articles
- Full cluster interlinking
- AEO-ready formatting
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80–$120 /hr or fixed | Agency $150–$300 /hr blended | In-house hire $80–$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1–2 weeks from quote | 4–8 weeks onboarding | 8–16 weeks to hire |
| Who writes the code | Senior dev — every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct — you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
Do you write the content with AI?+
I use AI for research, outlining, and first-draft scaffolding. The published article is written or substantially rewritten by me. Google's helpful-content system and the AI answer engines both demote thin auto-generated content, so I won't put your domain at that risk.
Can you write technical or developer content?+
Yes — that's a strength. I'm a working developer, so I can write accurate content about APIs, SaaS, dev tools, and technical products without the factual errors that generic writers introduce.
How long until content ranks?+
Informational content on low-to-mid competition terms can rank in 4–12 weeks. Competitive commercial terms take 3–6 months and depend on your domain authority. I'll tell you which targets are realistic in writing before we start.
Do you handle the technical SEO too?+
I can. Content sits on top of a healthy technical foundation — if there are crawl, speed, or schema issues holding you back, see /services/technical-seo. Often I bundle the two.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours — no sales call required.
Related services
Often paired with content seo.
SEO Services
On-page, technical, and content SEO — combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
AEO & GEO
Answer Engine Optimization and Generative Engine Optimization — the work that gets your brand quoted inside AI answers, not just ranked on page one of ten blue links.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work — by someone who reads the Next.js source, not just the SEO tool report.
Conversion Rate Optimization
Funnel analysis, A/B testing, and friction removal — run by a developer who diagnoses the leak and ships the winning variant, instead of handing your team a slide deck.