Turn the traffic you already have into revenue
Funnel analysis, A/B testing, and friction removal - run by a developer who diagnoses the leak and ships the winning variant, instead of handing your team a slide deck.
You're already paying for the traffic. CRO is the cheapest growth you'll ever buy because it multiplies everything else. I find where users drop, form a real hypothesis, test it properly, and ship the winner - design, copy, and code in one pair of hands.
+18%
Typical conversion uplift on landing-page programs
ICE-scored
Every test prioritised by impact, confidence, effort
100%
Winning variants shipped to production, not left as test code
Real stats
Powered tests - no calling wins on tiny samples
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Funnel & analytics teardown
GA4, heatmaps, session recordings, and event data combined into a clear map of where users hesitate, rage-click, and abandon - with the biggest revenue leaks ranked first.
Hypothesis-driven test backlog
Not random button colors. Each test is a written hypothesis tied to a real friction point, sized by expected impact and effort, so you run the experiments that actually move money.
Landing & checkout optimization
Above-the-fold clarity, trust signals, form-field reduction, and mobile-first flows. For e-commerce: checkout, shipping, and abandoned-cart fixes that recover revenue.
Proper A/B testing
Correctly powered tests with a pre-registered hypothesis and a minimum sample size, so you ship real wins - not noise dressed up as a 12% lift on 40 visitors.
Copy & messaging tests
Headlines, value props, and CTA language tested against real users. Often the highest-ROI change on the page is words, not pixels.
Winners shipped to production
Because I'm a developer, the winning variant gets implemented cleanly and permanently - no engineering backlog, no half-built test code left rotting in production.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
+18%
Typical conversion uplift on landing-page programs
ICE-scored
Every test prioritised by impact, confidence, effort
100%
Winning variants shipped to production, not left as test code
Real stats
Powered tests - no calling wins on tiny samples
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Analytics
- GA4
- PostHog
- Mixpanel
- Plausible
Behaviour
- Hotjar
- Microsoft Clarity
- FullStory
Testing
- PostHog Experiments
- GrowthBook
- VWO
- Optimizely
Build
- Next.js
- React
- Feature flags
- Edge config
How we'll work together
Predictable, written-down, no surprises.
- 01
Measure & diagnose
Instrument the funnel properly, then find the real drop-off points with quantitative and qualitative data.
- 02
Prioritise hypotheses
Build a test backlog scored by impact, confidence, and effort. Run the highest-leverage experiments first.
- 03
Test & ship
Run powered A/B tests, call the winner with statistical honesty, and ship it to production cleanly.
- 04
Compound
Each win feeds the next hypothesis. CRO is a flywheel, not a one-off redesign.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Conversion Teardown
A single page or flow
$600starting
- Funnel + heatmap + recording review
- Prioritised fix list
- Loom walkthrough
CRO Sprint
A focused 6-week push
$3,200starting
- Full funnel instrumentation
- Test backlog + 3-4 experiments run
- Winners shipped to production
- Results report
CRO Retainer
Ongoing experimentation
$2,000/mostarting
- Continuous test pipeline
- Monthly experiment readouts
- Winners shipped each cycle
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
How much traffic do I need for CRO?+
For statistically valid A/B testing, roughly 1,000+ conversions a month per variant is ideal. Below that, I focus on qualitative research, heuristic teardowns, and bigger swings rather than tiny incremental tests - the gains are usually larger anyway.
Do you do the design and development, or just advise?+
Both. That's the point - I diagnose, design the variant, write the copy, and ship the code. You don't need to route my recommendations through a separate engineering team that's three sprints behind.
What tools do you use for testing?+
PostHog or GrowthBook for most product/SaaS work (open-source, dev-friendly, no flicker), VWO or Optimizely when a client already has them. I avoid client-side testing tools that hurt Core Web Vitals where I can.
Can CRO and SEO conflict?+
Occasionally - an aggressive CRO change can strip content SEO needs. I run them together so a conversion win doesn't quietly cost you rankings. See /services/seo for the organic side.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with conversion rate optimization.
SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Landing Pages
Conversion-first copy structure, 95+ Lighthouse, SEO metadata, schema, and analytics - built in Next.js and ready to A/B test from day one.
Content SEO
Keyword research, intent mapping, and genuinely useful long-form content - written by someone who understands your product and the search engines (classic and AI) reading it.
Frontend Development
Production-grade React and Next.js frontends with a focus on accessibility, performance, and design systems. Built to scale across teams and devices.