An SEO audit you can actually act on
Technical, on-page, content, and backlink - one report, severity-ranked, with effort and impact estimates on every recommendation. Delivered in 5 business days.
Most audits are a 90-page PDF with no prioritisation. Mine is severity-ranked, paired with code-level instructions, and ends with a 60-minute walkthrough call so your team actually knows what to do on Monday.
5 days
From kickoff to delivered report
100+
Audits delivered to date
Notion + Loom
Format your team will actually open
60 min
Live walkthrough call included
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Crawl-based technical audit
Screaming Frog + Sitebulb full crawl. Indexation, canonicals, redirects, broken links, hreflang, parameter URLs, soft-404s. Every issue counted.
Core Web Vitals on real users
CrUX baseline for LCP, INP, CLS across top URLs. Root-cause analysis, not just 'optimise images'.
Structured data & on-page
Schema audit across page types, title/meta/H1 patterns, internal link map, keyword cannibalisation report.
Content & keyword gap
Top 20 pages by impressions vs. clicks, decaying content list, keyword gap vs. 3 competitors, content briefs for top 5 opportunities.
Backlink profile
Authority, anchor distribution, toxic-link flags, link velocity, disavow recommendations if warranted.
Action plan with effort/impact
Every finding gets a severity, an effort estimate, and an expected impact. Prioritised so you ship the right thing first.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
5 days
From kickoff to delivered report
100+
Audits delivered to date
Notion + Loom
Format your team will actually open
60 min
Live walkthrough call included
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Crawling
- Screaming Frog
- Sitebulb
- Ahrefs
- Lumar
Performance
- CrUX
- PageSpeed Insights API
- Lighthouse CI
On-page
- GSC
- Ahrefs
- ContentHarmony
Reporting
- Looker Studio
- Notion
- Loom walkthrough
How we'll work together
Predictable, written-down, no surprises.
- 01
Kickoff (day 1)
Goals, priority pages, current rank-tracking access. 30-min call.
- 02
Crawl + analysis (days 2-4)
Full crawl, GSC export, CrUX baseline, backlink pull, competitive analysis.
- 03
Report (day 5)
Severity-ranked action plan delivered as Notion doc + Loom walkthrough.
- 04
Review call (day 5-7)
60-min walkthrough with your team. Quotes for implementation are optional and separate.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Mini Audit
Single-issue diagnostic
$350starting
- 1 problem area (e.g. CWV)
- Written report + 30-min call
- Delivered in 3 days
Full Audit
Most teams
$900starting
- Technical + on-page + content + backlinks
- Severity-ranked plan with effort/impact
- 60-min Loom + live walkthrough
Enterprise Audit
Sites over 10K URLs
$3,500starting
- Multi-section deep dive
- Per-section workshops
- Custom Looker Studio dashboard
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
Can you also implement the fixes?+
Yes - that's offered as a separate engagement (see /services/seo and /services/technical-seo). I will quote it after the audit so you can decide based on the actual findings.
Do I need to give you GSC access?+
Highly recommended. GSC data dramatically improves the content + opportunity sections. Read-only access is fine.
Will you audit a site that isn't live yet?+
Yes - pre-launch audits cover information architecture, URL strategy, metadata templates, schema plan, and a CWV-aware tech-stack review.
How is this different from a free SEO audit tool?+
Tools give you 200 issues with no prioritisation. The audit ranks issues by traffic impact, ties them to specific pages, and includes the implementation instructions - not just 'add alt text'.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with seo audit.
SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work - by someone who reads the Next.js source, not just the SEO tool report.
Local SEO
Google Business Profile optimisation, citations, reviews, local schema, and location-page architecture for service businesses and multi-location brands.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.