Show up in the Map Pack - for the right searches
Google Business Profile optimisation, citations, reviews, local schema, and location-page architecture for service businesses and multi-location brands.
If you're a service business or a brand with locations, organic SEO matters less than ranking in the Map Pack. Different rules apply - proximity, prominence, relevance - and a lot of generic SEO advice actively hurts you. I do this work specifically.
Top 3
Map Pack ranking targeted on primary keyword + city
+90%
Median review volume increase in 90 days
100%
NAP consistency across top 30 directories
Geo-grid
Monthly tracking included
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Google Business Profile, fully optimised
Categories, attributes, services, products, descriptions, photos, posts. Q&A seeded with real questions. UTM-tracked website link.
NAP consistency & citations
Audit + cleanup of name/address/phone across 50+ directories. Yelp, BBB, Apple Maps, Bing Places, industry-specific (Avvo, Houzz, Healthgrades, etc.).
Review acquisition pipeline
Review-request emails or SMS post-service, single-link landing page, response templates for both 5-star and 1-star reviews.
Local schema markup
LocalBusiness, Service, FAQ, Review, AggregateRating schema per location. ServiceArea correctly defined for SAB businesses.
Location pages that don't get penalised
Unique, useful per-location pages - not doorway pages. Real photos, real staff, real reviews. Built to survive Helpful Content updates.
Map Pack rank tracking
Geo-grid rank tracking for your priority keywords across the service area. Monthly delta on top 20 terms.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
Top 3
Map Pack ranking targeted on primary keyword + city
+90%
Median review volume increase in 90 days
100%
NAP consistency across top 30 directories
Geo-grid
Monthly tracking included
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Tools
- GBP
- Local Falcon
- BrightLocal
- Whitespark
Schema
- LocalBusiness
- Service
- FAQ
- Review
Reviews
- Yelp
- Trustpilot
- Industry-specific
Reporting
- GBP Insights
- Looker Studio
- GA4
- Call tracking
How we'll work together
Predictable, written-down, no surprises.
- 01
Local audit
GBP, citations, reviews, location-page architecture, competitor map-pack analysis.
- 02
GBP + citations
Optimise GBP completely, fix citation inconsistencies, build missing high-authority ones.
- 03
Reviews + content
Review pipeline live, per-location pages refreshed, local schema deployed.
- 04
Track & iterate
Geo-grid scans monthly, GBP posts weekly, review responses within 24h.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Local Audit
Single-location businesses
$500starting
- GBP + citation + review audit
- Geo-grid baseline
- Action plan
Local SEO Sprint
Single-location optimisation
$2,200starting
- Full GBP optimisation
- Citation cleanup + 20 new
- Review pipeline live
- Local schema deployed
Multi-location Retainer
Brands with 2+ locations
$1,400/mostarting
- Per-location GBP management
- Monthly geo-grid scan
- Review response service
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
I don't have a physical address - can I still do local SEO?+
Yes, if you're a Service Area Business (plumber, electrician, mobile mechanic, etc.). You hide the address in GBP and define service areas instead. Same rules, slightly different setup.
How many citations do I actually need?+
Quality over quantity. 30-50 high-authority + industry-specific citations beats 500 generic directory listings. The big-3 (Google, Apple Maps, Bing) are non-negotiable.
How do you handle negative reviews?+
Templated empathy + action response within 24 hours, escalation flag for legitimate issues, flag-for-removal request when reviews violate Google's policies (fake, off-topic, conflict of interest).
Will you guarantee Map Pack #1?+
No. Map Pack ranking depends on proximity, which I can't control. I can guarantee your GBP, citations, reviews, and on-site signals are at the top of your category - that's what we control.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with local seo.
SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work - by someone who reads the Next.js source, not just the SEO tool report.
SEO Audit
Technical, on-page, content, and backlink - one report, severity-ranked, with effort and impact estimates on every recommendation. Delivered in 5 business days.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.