Show up in the Map Pack — for the right searches
Google Business Profile optimisation, citations, reviews, local schema, and location-page architecture for service businesses and multi-location brands.
If you're a service business or a brand with locations, organic SEO matters less than ranking in the Map Pack. Different rules apply — proximity, prominence, relevance — and a lot of generic SEO advice actively hurts you. I do this work specifically.
Top 3
Map Pack ranking targeted on primary keyword + city
+90%
Median review volume increase in 90 days
100%
NAP consistency across top 30 directories
Geo-grid
Monthly tracking included
Trusted by founders & teams in
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Google Business Profile, fully optimised
Categories, attributes, services, products, descriptions, photos, posts. Q&A seeded with real questions. UTM-tracked website link.
NAP consistency & citations
Audit + cleanup of name/address/phone across 50+ directories. Yelp, BBB, Apple Maps, Bing Places, industry-specific (Avvo, Houzz, Healthgrades, etc.).
Review acquisition pipeline
Review-request emails or SMS post-service, single-link landing page, response templates for both 5-star and 1-star reviews.
Local schema markup
LocalBusiness, Service, FAQ, Review, AggregateRating schema per location. ServiceArea correctly defined for SAB businesses.
Location pages that don't get penalised
Unique, useful per-location pages — not doorway pages. Real photos, real staff, real reviews. Built to survive Helpful Content updates.
Map Pack rank tracking
Geo-grid rank tracking for your priority keywords across the service area. Monthly delta on top 20 terms.
The tools I actually use in production
Modern, battle-tested, and chosen for fit — not hype.
Tools
- GBP
- Local Falcon
- BrightLocal
- Whitespark
Schema
- LocalBusiness
- Service
- FAQ
- Review
Reviews
- Yelp
- Trustpilot
- Industry-specific
Reporting
- GBP Insights
- Looker Studio
- GA4
- Call tracking
How we'll work together
Predictable, written-down, no surprises.
- 01
Local audit
GBP, citations, reviews, location-page architecture, competitor map-pack analysis.
- 02
GBP + citations
Optimise GBP completely, fix citation inconsistencies, build missing high-authority ones.
- 03
Reviews + content
Review pipeline live, per-location pages refreshed, local schema deployed.
- 04
Track & iterate
Geo-grid scans monthly, GBP posts weekly, review responses within 24h.
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Local Audit
Single-location businesses
$500starting
- GBP + citation + review audit
- Geo-grid baseline
- Action plan
Local SEO Sprint
Single-location optimisation
$2,200starting
- Full GBP optimisation
- Citation cleanup + 20 new
- Review pipeline live
- Local schema deployed
Multi-location Retainer
Brands with 2+ locations
$1,400/mostarting
- Per-location GBP management
- Monthly geo-grid scan
- Review response service
Questions I get asked first
I don't have a physical address — can I still do local SEO?+
Yes, if you're a Service Area Business (plumber, electrician, mobile mechanic, etc.). You hide the address in GBP and define service areas instead. Same rules, slightly different setup.
How many citations do I actually need?+
Quality over quantity. 30–50 high-authority + industry-specific citations beats 500 generic directory listings. The big-3 (Google, Apple Maps, Bing) are non-negotiable.
How do you handle negative reviews?+
Templated empathy + action response within 24 hours, escalation flag for legitimate issues, flag-for-removal request when reviews violate Google's policies (fake, off-topic, conflict of interest).
Will you guarantee Map Pack #1?+
No. Map Pack ranking depends on proximity, which I can't control. I can guarantee your GBP, citations, reviews, and on-site signals are at the top of your category — that's what we control.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours — no sales call required.
Related services
Often paired with local seo.
SEO Services
On-page, technical, and content SEO — combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work — by someone who reads the Next.js source, not just the SEO tool report.
SEO Audit
Technical, on-page, content, and backlink — one report, severity-ranked, with effort and impact estimates on every recommendation. Delivered in 5 business days.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.