Show up in Google AI Overviews - before your competitors do
Generative Engine Optimization targets Google AI Overviews, Bing Copilot, and AI-generated search summaries - the new zero-click layer that appears before organic results.
Google AI Overviews now appear for over 25% of searches and they answer the question before anyone clicks. Brands that aren't cited in those overviews are invisible for that query - even if they rank #1 in the organic results below. GEO is the work that gets you into the AI answer, not just the list underneath it.
AI Overview
Tracked weekly for your priority queries
Passage-level
Content optimised for how AI extracts answers
E-E-A-T
Authority signals built into every content piece
Reported
Monthly citation frequency report vs competitors
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
AI Overview appearance audit
Systematic GSC + manual testing to find which queries for your brand trigger AI Overviews and whether you're being cited in them. Gap report against competitors.
Passage-level content optimisation
AI Overviews cite specific passages, not whole pages. Content is restructured so authoritative, standalone-readable passages exist for every target query.
Entity & authority signals
E-E-A-T signals, author pages, About pages, brand mentions, and structured entity data - the trust signals that determine which sources Google's AI pulls from.
Schema markup for AI extractability
FAQ, HowTo, Article, Speakable, and Organization schema so Google's AI can identify and extract your content with high confidence.
Semantic content structure
Topic coverage, semantic keyword depth, and question-answer formatting so your content satisfies the full intent of AI Overview queries, not just a surface-level match.
AI Overview tracking
Weekly monitoring of AI Overview appearances for your target queries. Citation frequency, competitor citations, and trends - reported monthly.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
AI Overview
Tracked weekly for your priority queries
Passage-level
Content optimised for how AI extracts answers
E-E-A-T
Authority signals built into every content piece
Reported
Monthly citation frequency report vs competitors
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Audit
- Google Search Console
- Screaming Frog
- Ahrefs
- Manual SERP sampling
Content
- SurferSEO
- Clearscope
- ContentHarmony
- Semantic analysis
Schema
- JSON-LD
- FAQ schema
- Speakable
- Article schema
Tracking
- GSC
- Ahrefs AI Overview tracker
- Manual sampling
- Looker Studio
How we'll work together
Predictable, written-down, no surprises.
- 01
AI Overview baseline
Which of your target queries trigger AI Overviews, who's cited, and whether you appear. Competitor citation analysis across top 20 queries.
- 02
Passage & entity gap
What content Google is pulling from, what entities it trusts, and what your site is missing to be a citation candidate.
- 03
Content & schema
Passage restructuring, semantic content depth, FAQ and schema markup deployed. All prioritised by traffic value of the target query.
- 04
Track & iterate
Weekly AI Overview spot-checks, monthly full re-baseline, continuous content improvement on underperforming passages.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
GEO Audit
Baseline + priority plan
$550starting
- AI Overview appearance audit
- Competitor citation analysis
- Prioritised content fix list
GEO Sprint
8-week appearance push
$2,800starting
- Audit + passage restructuring
- Schema + entity signals deployed
- Weekly tracking + monthly report
Retainer
Sustained AI search presence
$1,400/mostarting
- 3-4 optimised pages/mo
- Weekly AI Overview monitoring
- Schema upkeep + new-page reviews
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
What are Google AI Overviews?+
AI Overviews (formerly Search Generative Experience) are the AI-generated summary answers Google shows at the top of search results, above the organic blue links. They appear for over 25% of queries and include citations to sources. Being cited there drives impressions and traffic even when users don't scroll to your organic listing.
Does ranking in organic results help with AI Overviews?+
It's a factor but not the only one. Google's AI cites pages that have high E-E-A-T signals, clear passage-level answers, and strong semantic relevance - not just those that rank #1. Pages outside the top 10 can still appear in AI Overviews if their content is the best direct answer.
Can I opt out of AI Overviews?+
Yes - you can use the 'nosnippet' meta tag to prevent your content from appearing in AI Overviews. But for almost every business, being cited in AI Overviews is a visibility advantage, not a risk.
How long does GEO take to show results?+
AI Overview citations can change within weeks as Google re-evaluates content quality. Schema and passage changes that improve extractability tend to pick up faster than new content that needs to build authority. Plan for 6-10 weeks to see meaningful change in citation frequency.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with geo optimization.
AEO Optimization
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SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work - by someone who reads the Next.js source, not just the SEO tool report.
Content SEO
Keyword research, intent mapping, and genuinely useful long-form content - written by someone who understands your product and the search engines (classic and AI) reading it.