More revenue from the traffic you already have
Heatmaps, session recordings, A/B tests, and funnel analysis - the work that turns more of your existing visitors into leads, trials, and customers without spending more on ads or SEO.
Most growth budgets go to acquiring more traffic. CRO is the lever nobody pulls: if your landing page converts at 2% and you fix it to 4%, you doubled your leads from the same ad spend. That's not a small win - it's a multiplier on everything else you do.
+35%
Median conversion rate lift on priority landing pages
Data-driven
Every test based on heatmap + funnel data, not opinion
2 weeks
Minimum A/B test duration before calling a winner
Revenue
Tracked - not just form submissions
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Funnel analysis & drop-off mapping
GA4 funnel visualisation, session recordings, and scroll depth - mapped to your specific conversion goals to show exactly where users leave and why.
Heatmap & click analysis
Hotjar or Clarity heatmaps, rage-click detection, and attention maps per page. Visual evidence for what your users actually do vs what you thought they would.
A/B test design & execution
Hypothesis-driven A/B tests on headlines, CTAs, pricing page layout, form length, and social proof placement. Statistical significance before declaring a winner.
Landing page UX audit
Message match, CTA clarity, social proof placement, friction points, and above-the-fold value proposition - reviewed against conversion psychology frameworks.
Form & checkout optimisation
Field reduction, progressive disclosure, inline validation, autofill, trust signals, and exit-intent interventions. The fastest wins on most B2B and e-commerce sites.
Revenue attribution
GA4 conversion events wired correctly so you know which traffic source, page, and CTA actually generates revenue - not just sessions and pageviews.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
+35%
Median conversion rate lift on priority landing pages
Data-driven
Every test based on heatmap + funnel data, not opinion
2 weeks
Minimum A/B test duration before calling a winner
Revenue
Tracked - not just form submissions
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Analysis
- GA4
- Hotjar
- Microsoft Clarity
- FullStory
Testing
- Google Optimize (replaced)
- VWO
- Optimizely
- Split.io
Attribution
- GA4 Events
- Looker Studio
- PostHog
- Amplitude
Implementation
- Next.js
- GTM
- Vercel Edge Config
- Stripe
How we'll work together
Predictable, written-down, no surprises.
- 01
Baseline & funnel map
GA4 funnel setup, heatmaps installed, and session recordings reviewed. Which pages and steps lose the most value.
- 02
Hypothesis list
Ranked list of testable changes by expected impact and implementation effort. Prioritise high-impact / low-effort wins first.
- 03
Test & iterate
Run A/B tests in order of priority, minimum 2 weeks per test, statistical significance required to declare a winner. Losers inform the next hypothesis.
- 04
Implement & attribute
Winners shipped permanently, GA4 conversion events validated, Looker Studio report built. Revenue per visit is the number that matters.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
CRO Audit
1-3 priority pages
$650starting
- Heatmap setup + analysis
- Funnel drop-off report
- Prioritised recommendation list
CRO Sprint
6-week testing program
$3,200starting
- Full funnel audit
- 3-5 A/B tests run
- GA4 conversion events wired
- Final implementation of winners
Retainer
Ongoing experimentation
$1,800/mostarting
- 2-3 A/B tests/mo
- Monthly funnel + revenue report
- Continuous landing page iteration
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
How much traffic do I need for A/B testing to work?+
A meaningful A/B test typically needs 300-500 conversions per variant to reach statistical significance. For low-traffic sites, I focus on UX audits and expert reviews first - A/B tests on thin data can mislead more than they help.
How is CRO different from UX design?+
UX design is about how the product feels to use. CRO is about measurable conversion outcomes - form completions, trial signups, purchases. CRO uses UX principles but validates every change with data, not intuition.
Can you help with both landing pages and the product funnel?+
Yes. Landing page CRO (ads, SEO traffic) and product funnel CRO (onboarding, activation, upsell) are both in scope. The tools and hypotheses differ, but the methodology is the same: measure, hypothesise, test, ship winners.
What's a realistic conversion lift I can expect?+
Highly site-dependent. Sites with significant UX issues see 30-50%+ lifts on priority pages. Well-optimised sites might see 10-15%. I benchmark against your current rate and give an honest projection before starting, not after.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with conversion rate optimization.
SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
AEO Optimization
Answer Engine Optimization targets ChatGPT, Claude, Perplexity, and Google AI Overviews - the places your customers are now getting answers instead of clicking blue links.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.
Landing Pages
Conversion-first copy structure, 95+ Lighthouse, SEO metadata, schema, and analytics - built in Next.js and ready to A/B test from day one.