Storefronts that load fast and convert hard
Headless Shopify or custom commerce on Next.js — sub-second product pages, SEO-tuned catalog, and a checkout designed around the data, not the template.
On Shopify Liquid you compete on theme polish. Going headless flips it: you compete on speed, SEO, and merchandising precision. That's where Next.js plus a commerce backend wins.
<1.5s
LCP on mid-range phones targeted
+18%
Typical conversion uplift on PDP redesigns
100%
Old URLs redirected on migration
GA4 + GTM
Server-side ready
Trusted by founders & teams in
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Sub-second product pages
ISR + Cloudflare cache, image optimisation, code-splitting per route. Real-world LCP under 1.5s on mid-range phones.
SEO-first catalog & PLPs
Server-rendered product / collection pages with Product schema, breadcrumbs, faceted URLs, and canonical handling for variants.
Headless Shopify, BigCommerce, or custom
Storefront API, Hydrogen, or a custom Postgres+Stripe backend — picked on your catalog size, complexity, and team.
Conversion-tuned checkout
Stripe Checkout, Shop Pay, or Bolt — A/B-ready, mobile-first, address autocomplete, abandoned-cart recovery hooks.
Analytics & merchandising
GA4 + server-side events via Stape, Klaviyo / Mailchimp wiring, Algolia / Meilisearch for instant search and merchandising rules.
Inventory, fulfilment & subscriptions
Webhook handlers for orders, fulfilment, and refunds. Recharge / Stripe Subscriptions wired correctly with proration.
The tools I actually use in production
Modern, battle-tested, and chosen for fit — not hype.
Storefront
- Next.js
- Hydrogen
- React
- Tailwind
Commerce
- Shopify
- BigCommerce
- Stripe
- Medusa
Search
- Algolia
- Meilisearch
- Typesense
Growth
- Klaviyo
- Stape
- GA4
- PostHog
How we'll work together
Predictable, written-down, no surprises.
- 01
Catalog & migration plan
Audit current catalog, redirects, and analytics. Plan the migration so SEO equity transfers cleanly.
- 02
Headless foundation
Storefront API + Next.js scaffolding, product/PLP/PDP shells, Stripe / Shop Pay wiring.
- 03
Merchandising & polish
Faceted search, collection rules, badges, related products, abandoned-cart hooks.
- 04
Launch with redirects
Old → new URL map, monitored for 30 days post-launch. SEO rankings preserved, not sacrificed.
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Headless Storefront
Shopify stores under 500 SKUs
$5,500starting
- Headless Next.js + Shopify Storefront API
- Product, collection, cart, checkout
- GA4 + Klaviyo wired
Commerce Platform
Mid-market merchants & B2B
$15,000starting
- Custom backend or Medusa
- Multi-currency, multi-region
- B2B portal + quote workflows
Retainer
Ongoing CRO + merchandising
$3,000/mostarting
- Experiment infra
- PDP/PLP iterations
- Performance regression watch
Questions I get asked first
Why headless instead of Shopify themes?+
Speed, SEO, and merchandising flexibility. You also unblock the marketing team from theme constraints. The tradeoff is more engineering — worth it for ambitious brands, not for $5k starter stores.
What about Shopify checkout?+
You keep Shopify checkout (PCI / Shop Pay benefits) or move to Stripe Checkout when you go fully custom. Both wired with abandoned-cart hooks.
Can you migrate without losing SEO?+
Yes. Old URL inventory, a 1:1 redirect map, server-rendered metadata identical to or better than the old site, and a 30-day rank-watch post-launch.
Do you support multi-region pricing & tax?+
Yes. Stripe Tax, Shopify Markets, or a custom currency/region matrix depending on your stack.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours — no sales call required.
Related services
Often paired with e-commerce development.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.
Frontend Development
Production-grade React and Next.js frontends with a focus on accessibility, performance, and design systems. Built to scale across teams and devices.
SEO Services
On-page, technical, and content SEO — combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work — by someone who reads the Next.js source, not just the SEO tool report.