Storefronts that load fast and convert hard
Headless Shopify or custom commerce on Next.js - sub-second product pages, SEO-tuned catalog, and a checkout designed around the data, not the template.
On Shopify Liquid you compete on theme polish. Going headless flips it: you compete on speed, SEO, and merchandising precision. That's where Next.js plus a commerce backend wins.
<1.5s
LCP on mid-range phones targeted
+18%
Typical conversion uplift on PDP redesigns
100%
Old URLs redirected on migration
GA4 + GTM
Server-side ready
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Sub-second product pages
ISR + Cloudflare cache, image optimisation, code-splitting per route. Real-world LCP under 1.5s on mid-range phones.
SEO-first catalog & PLPs
Server-rendered product / collection pages with Product schema, breadcrumbs, faceted URLs, and canonical handling for variants.
Headless Shopify, BigCommerce, or custom
Storefront API, Hydrogen, or a custom Postgres+Stripe backend - picked on your catalog size, complexity, and team.
Conversion-tuned checkout
Stripe Checkout, Shop Pay, or Bolt - A/B-ready, mobile-first, address autocomplete, abandoned-cart recovery hooks.
Analytics & merchandising
GA4 + server-side events via Stape, Klaviyo / Mailchimp wiring, Algolia / Meilisearch for instant search and merchandising rules.
Inventory, fulfilment & subscriptions
Webhook handlers for orders, fulfilment, and refunds. Recharge / Stripe Subscriptions wired correctly with proration.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
<1.5s
LCP on mid-range phones targeted
+18%
Typical conversion uplift on PDP redesigns
100%
Old URLs redirected on migration
GA4 + GTM
Server-side ready
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Storefront
- Next.js
- Hydrogen
- React
- Tailwind
Commerce
- Shopify
- BigCommerce
- Stripe
- Medusa
Search
- Algolia
- Meilisearch
- Typesense
Growth
- Klaviyo
- Stape
- GA4
- PostHog
How we'll work together
Predictable, written-down, no surprises.
- 01
Catalog & migration plan
Audit current catalog, redirects, and analytics. Plan the migration so SEO equity transfers cleanly.
- 02
Headless foundation
Storefront API + Next.js scaffolding, product/PLP/PDP shells, Stripe / Shop Pay wiring.
- 03
Merchandising & polish
Faceted search, collection rules, badges, related products, abandoned-cart hooks.
- 04
Launch with redirects
Old → new URL map, monitored for 30 days post-launch. SEO rankings preserved, not sacrificed.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Headless Storefront
Shopify stores under 500 SKUs
$5,500starting
- Headless Next.js + Shopify Storefront API
- Product, collection, cart, checkout
- GA4 + Klaviyo wired
Commerce Platform
Mid-market merchants & B2B
$15,000starting
- Custom backend or Medusa
- Multi-currency, multi-region
- B2B portal + quote workflows
Retainer
Ongoing CRO + merchandising
$3,000/mostarting
- Experiment infra
- PDP/PLP iterations
- Performance regression watch
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
Why headless instead of Shopify themes?+
Speed, SEO, and merchandising flexibility. You also unblock the marketing team from theme constraints. The tradeoff is more engineering - worth it for ambitious brands, not for $5k starter stores.
What about Shopify checkout?+
You keep Shopify checkout (PCI / Shop Pay benefits) or move to Stripe Checkout when you go fully custom. Both wired with abandoned-cart hooks.
Can you migrate without losing SEO?+
Yes. Old URL inventory, a 1:1 redirect map, server-rendered metadata identical to or better than the old site, and a 30-day rank-watch post-launch.
Do you support multi-region pricing & tax?+
Yes. Stripe Tax, Shopify Markets, or a custom currency/region matrix depending on your stack.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with e-commerce development.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.
Frontend Development
Production-grade React and Next.js frontends with a focus on accessibility, performance, and design systems. Built to scale across teams and devices.
SEO Services
On-page, technical, and content SEO - combined into one engagement, run by a developer who can actually fix the rendering bugs your audit will surface.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work - by someone who reads the Next.js source, not just the SEO tool report.