Redesign without throwing away your SEO
Modernise the look, replatform to a fast stack, and fix Core Web Vitals - with a full redirect map and rank-watch so your traffic survives the relaunch instead of cratering.
Most redesigns tank rankings because someone forgot the redirects, changed every URL, and shipped a slower site with prettier pictures. I treat a redesign as a migration project: new design and stack, yes - but with SEO equity, performance, and content preserved by default.
100%
Changed URLs covered by a 1:1 redirect map
<2.5s
Real-user LCP targeted post-redesign
30 days
Post-launch rank + performance watch included
Preserved
Top content and SEO equity carried through the rebuild
Trusted by founders & teams in
Smit Parekh
Full-Stack Developer
Gujarat, India · available worldwide
I'm the only person who touches your code. You talk directly to the senior developer writing every line - no account managers, no juniors, no handoffs. React, Next.js, Node.js, TypeScript and PostgreSQL, end to end.
- AWS Certified Solutions Architect
- 4+ years shipping production web apps
- 20+ live systems across FinTech, SaaS & AI
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Modern design & replatform
A current, accessible, on-brand UI on a fast stack - typically Next.js - replacing dated themes, slow page builders, or unmaintainable legacy code.
SEO-safe migration
Full URL inventory, a 1:1 redirect map for every changed path, preserved (or improved) metadata and schema, and a recrawl plan. Rankings move up, not off a cliff.
Core Web Vitals overhaul
The redesign is the moment to fix speed for good - image strategy, code splitting, render-blocking removal, and a real-world LCP under 2.5s on mid-range phones.
Content audit & migration
Decide what to keep, merge, refresh, or retire. Your best-performing content carries over cleanly instead of getting lost in the rebuild.
Accessibility & responsive rebuild
WCAG 2.1 AA targets, semantic markup, and a genuinely mobile-first layout - not a desktop design squeezed onto a phone.
Post-launch rank watch
30 days of monitoring after relaunch: rankings, crawl errors, Core Web Vitals, and conversions - with fast fixes if anything dips.
Results that build trust
The numbers behind the work - measured on real production data, not demos.
100%
Changed URLs covered by a 1:1 redirect map
<2.5s
Real-user LCP targeted post-redesign
30 days
Post-launch rank + performance watch included
Preserved
Top content and SEO equity carried through the rebuild
The tools I actually use in production
Modern, battle-tested, and chosen for fit - not hype.
Target stack
- Next.js
- React
- Tailwind
- shadcn/ui
Migration
- Redirect maps
- Screaming Frog
- Search Console
CMS
- Sanity
- Contentful
- Headless WP
- MDX
Quality
- Lighthouse CI
- axe
- CrUX
- GA4
How we'll work together
Predictable, written-down, no surprises.
- 01
Audit & inventory
Crawl the current site, inventory every URL and top content, and baseline rankings and performance before touching anything.
- 02
Design & build
New UI and replatform with deployed previews per page, so you approve real screens - not static mocks.
- 03
Migrate & redirect
1:1 redirect map, metadata/schema parity, content migration, and a pre-launch SEO checklist signed off before go-live.
- 04
Launch & watch
Relaunch, submit the new sitemap, and monitor rankings and Core Web Vitals for 30 days with fast fixes on standby.
AWS Certified
Solutions Architect
I'm Smit Parekh - a full-stack developer who writes every single line of your code
With 4+ years of experience shipping production systems for FinTech, SaaS, and AI startups, I work as a senior individual contributor - no juniors on your project, no account managers between you and the work. Every commit, every architecture decision, every deployment lands on my machine first.
I specialise in the TypeScript ecosystem - React & Next.js on the frontend, Node.js / NestJS on the backend, PostgreSQL for data, and AWS for infrastructure. I've built headless e-commerce stores, multi-tenant SaaS platforms, real-time dashboards, AI-powered tools, and performance-first marketing sites. The common thread: clean code, zero tech-debt handover docs, and measurable business results.
10+ production apps shipped
FinTech, SaaS, AI startups & e-commerce
95+ Lighthouse scores, guaranteed
Performance baked in from day one
AWS Certified Solutions Architect
Infrastructure decisions you can trust
Direct, async-first communication
You talk to who writes every line of code
My daily stack
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Refresh
Modernise a small site
$3,500starting
- Up to ~10 pages redesigned
- Same URLs or simple redirects
- CWV + accessibility pass
Replatform
Migrate to a modern stack
$9,500starting
- Full redesign + Next.js rebuild
- Complete redirect map + content migration
- Schema + metadata parity
- 30-day rank watch
Enterprise
Large or complex sites
$20,000starting
- 100+ pages or multi-locale
- Phased migration plan
- Custom CMS + design system
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80-$120 /hr or fixed | Agency $150-$300 /hr blended | In-house hire $80-$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1-2 weeks from quote | 4-8 weeks onboarding | 8-16 weeks to hire |
| Who writes the code | Senior dev - every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct - you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
Will a redesign hurt my Google rankings?+
It can - that's the #1 risk of any redesign, and it's almost always caused by missing redirects, changed URLs, lost content, or a slower site. I plan for all four with a redirect map, content audit, performance budget, and a 30-day rank watch so traffic is protected.
Can you keep my existing URLs?+
Where it makes sense, yes - keeping URLs is the safest path. When a restructure genuinely improves the site, I build a 1:1 redirect map so link equity transfers cleanly to the new paths.
I'm on WordPress - should I move off it?+
Not automatically. If WordPress serves you, I'll modernise within it or go headless (WP backend, Next.js frontend) for speed. I only recommend a full replatform when the current setup is actively holding back performance, security, or growth.
How long does a redesign take?+
A small refresh is 2-4 weeks. A full replatform with migration is 6-10 weeks depending on page count and content complexity. You get a milestone plan with deployed previews so you see progress throughout.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours - no sales call required.
Related services
Often paired with website redesign.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.
Website Maintenance
Dependency updates, security patches, performance monitoring, backups, and small feature work - handled on a predictable retainer so your site stays fast, secure, and current.
Performance Optimization
Core Web Vitals fixed, bundle sizes cut, LCP under 2.5 seconds. I audit, prioritize, and implement - or give you the plan to do it yourself.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work - by someone who reads the Next.js source, not just the SEO tool report.