Redesign without throwing away your SEO
Modernise the look, replatform to a fast stack, and fix Core Web Vitals — with a full redirect map and rank-watch so your traffic survives the relaunch instead of cratering.
Most redesigns tank rankings because someone forgot the redirects, changed every URL, and shipped a slower site with prettier pictures. I treat a redesign as a migration project: new design and stack, yes — but with SEO equity, performance, and content preserved by default.
100%
Changed URLs covered by a 1:1 redirect map
<2.5s
Real-user LCP targeted post-redesign
30 days
Post-launch rank + performance watch included
Preserved
Top content and SEO equity carried through the rebuild
Trusted by founders & teams in
Everything included in every engagement
No upsells. No surprise change orders. One scope, one price.
Modern design & replatform
A current, accessible, on-brand UI on a fast stack — typically Next.js — replacing dated themes, slow page builders, or unmaintainable legacy code.
SEO-safe migration
Full URL inventory, a 1:1 redirect map for every changed path, preserved (or improved) metadata and schema, and a recrawl plan. Rankings move up, not off a cliff.
Core Web Vitals overhaul
The redesign is the moment to fix speed for good — image strategy, code splitting, render-blocking removal, and a real-world LCP under 2.5s on mid-range phones.
Content audit & migration
Decide what to keep, merge, refresh, or retire. Your best-performing content carries over cleanly instead of getting lost in the rebuild.
Accessibility & responsive rebuild
WCAG 2.1 AA targets, semantic markup, and a genuinely mobile-first layout — not a desktop design squeezed onto a phone.
Post-launch rank watch
30 days of monitoring after relaunch: rankings, crawl errors, Core Web Vitals, and conversions — with fast fixes if anything dips.
The tools I actually use in production
Modern, battle-tested, and chosen for fit — not hype.
Target stack
- Next.js
- React
- Tailwind
- shadcn/ui
Migration
- Redirect maps
- Screaming Frog
- Search Console
CMS
- Sanity
- Contentful
- Headless WP
- MDX
Quality
- Lighthouse CI
- axe
- CrUX
- GA4
How we'll work together
Predictable, written-down, no surprises.
- 01
Audit & inventory
Crawl the current site, inventory every URL and top content, and baseline rankings and performance before touching anything.
- 02
Design & build
New UI and replatform with deployed previews per page, so you approve real screens — not static mocks.
- 03
Migrate & redirect
1:1 redirect map, metadata/schema parity, content migration, and a pre-launch SEO checklist signed off before go-live.
- 04
Launch & watch
Relaunch, submit the new sitemap, and monitor rankings and Core Web Vitals for 30 days with fast fixes on standby.
Pricing that matches the work
Starting prices. Final quote in writing after a 30-minute scoping call.
Refresh
Modernise a small site
$3,500starting
- Up to ~10 pages redesigned
- Same URLs or simple redirects
- CWV + accessibility pass
Replatform
Migrate to a modern stack
$9,500starting
- Full redesign + Next.js rebuild
- Complete redirect map + content migration
- Schema + metadata parity
- 30-day rank watch
Enterprise
Large or complex sites
$20,000starting
- 100+ pages or multi-locale
- Phased migration plan
- Custom CMS + design system
Me vs. an agency vs. hiring in-house
Three ways to get this built. Here's the honest comparison.
Best value Solo Dev (me) $80–$120 /hr or fixed | Agency $150–$300 /hr blended | In-house hire $80–$120K /yr + benefits | |
|---|---|---|---|
| Start date | 1–2 weeks from quote | 4–8 weeks onboarding | 8–16 weeks to hire |
| Who writes the code | Senior dev — every single line | Junior assigned to your account | Whoever you manage to hire |
| Communication | Direct — you talk to who codes | Via account manager first | Direct, but management overhead |
| Flexibility | Scale up or down any time | Locked to contract length | Fixed headcount, hard to change |
| Code ownership | 100% yours, full handover docs | Depends on contract terms | Yours, but bus factor risk |
| Risk | Weekly demos, fixed scope | Scope creep & handoff gaps | Wrong hire = months lost |
Questions I get asked first
Will a redesign hurt my Google rankings?+
It can — that's the #1 risk of any redesign, and it's almost always caused by missing redirects, changed URLs, lost content, or a slower site. I plan for all four with a redirect map, content audit, performance budget, and a 30-day rank watch so traffic is protected.
Can you keep my existing URLs?+
Where it makes sense, yes — keeping URLs is the safest path. When a restructure genuinely improves the site, I build a 1:1 redirect map so link equity transfers cleanly to the new paths.
I'm on WordPress — should I move off it?+
Not automatically. If WordPress serves you, I'll modernise within it or go headless (WP backend, Next.js frontend) for speed. I only recommend a full replatform when the current setup is actively holding back performance, security, or growth.
How long does a redesign take?+
A small refresh is 2–4 weeks. A full replatform with migration is 6–10 weeks depending on page count and content complexity. You get a milestone plan with deployed previews so you see progress throughout.
Let's scope your project
Tell me what you're building. I'll reply with a written estimate within 24 hours — no sales call required.
Related services
Often paired with website redesign.
Web Development
From the database schema to the deployed Next.js frontend, I ship modern web apps designed to rank, convert, and scale. One engineer, full ownership.
Website Maintenance
Dependency updates, security patches, performance monitoring, backups, and small feature work — handled on a predictable retainer so your site stays fast, secure, and current.
Performance Optimization
Core Web Vitals fixed, bundle sizes cut, LCP under 2.5 seconds. I audit, prioritize, and implement — or give you the plan to do it yourself.
Technical SEO
Core Web Vitals, schema, indexation, and JavaScript-rendering work — by someone who reads the Next.js source, not just the SEO tool report.