MarketiXpert
Full-Stack Digital Marketing Platform
MarketiXpert is a public-facing digital marketing platform built on Next.js (App Router) with a Node.js/Express API. I owned the full stack — content APIs, auth, analytics ingestion, and the SEO-tuned marketing site that ships at 95+ Lighthouse.
Role
Full Stack Developer
Industry
Digital Marketing
Year
2024
Duration
Ongoing
At a Glance
95+
Lighthouse
Next.js App Router
Framework
Vercel
CI/CD
Node + PG
API
The Problem
What needed solving
A marketing platform has to do two contradictory things well — be a fast, SEO-friendly public site for prospects, and a real authenticated product behind the login. Most stacks force you to compromise on one side; the goal here was zero compromises.
The Approach
How I built it
Used the Next.js App Router with server components for the marketing surface (fully static, SEO-tuned) and client components for the authenticated product views.
Built a Node.js + Express REST API with PostgreSQL as the single source of truth for content, users, and analytics events.
Wired automated CI/CD on Vercel so every push runs lint, type-check, and preview deploys before anything reaches production.
Tuned Core Web Vitals — image optimisation, font preconnect, route-level code splitting — to land a 95+ Lighthouse score.
Tech Stack
Tools used on this project
Frontend
Backend
Database
Infrastructure
Outcomes
Results that matter
95+ Lighthouse
Performance + SEO
The marketing surface scores 95+ on Performance, Accessibility, Best Practices, and SEO.
Automated delivery
CI/CD on Vercel
Every commit gets a preview URL; main is gated by lint and type-check.
Single stack
Marketing + product
Public site and authenticated app share the same Next.js project and the same Node API.
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I'm available for full-stack engagements - React, Next.js, Node.js, PostgreSQL, AWS. Let's talk through what you're building.