Counseling & Wellness Digital Presence
Modern website and digital marketing for wellness services
Crafted a professional online presence for a counseling and wellness center, combining a user-friendly website with targeted digital marketing to increase visibility and client acquisition.
Role
Full Stack Developer
Industry
Mental Health & Wellness
Year
2023
Duration
3 months
At a Glance
Soothing palette & smooth animations
Design Focus
Fast-loading via static generation
Performance
Professional & accessible design
Trust Building
Via paid search & social media
Lead Generation
Mobile-first approach
Responsiveness
The Problem
What needed solving
The counseling center needed a professional, accessible online presence to attract clients and streamline engagement. A key challenge was increasing local online visibility and guiding potential clients toward seeking help confidently.
The Approach
How I built it
Developed a mobile-first, responsive website using Next.js for a calming and intuitive user experience.
Integrated online appointment booking and contact forms with an email API for seamless lead capture.
Managed targeted Google Ads (PPC) campaigns focusing on local search terms.
Executed targeted Facebook ad campaigns to enhance brand awareness and engagement.
Leveraged static generation for fast website performance and optimal user experience.
Tech Stack
Tools used on this project
Frontend
Backend
Infrastructure
Tooling
Outcomes
Results that matter
Qualified Leads
25%
Increase within the first quarter from integrated digital efforts.
Website Traffic
40%
Increase driven by targeted PPC and social media campaigns.
Appointment Submissions
15%
Uplift due to improved UX and clear calls-to-action.
Page Load Speed
< 2s
Average speed across key landing pages.
Lead-to-Appointment Conversion
10%
Improvement from optimized ad creatives and landing pages.
Lessons
What I took away
- →Prioritizing mobile-first design is critical for user engagement and conversions.
- →An integrated approach combining web development and digital marketing yields optimal results.
- →Building trust through professional design and clear communication is vital for sensitive services.
- →Continuous data analysis enables agile optimization of both website and marketing campaigns.
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